Knowledge base › digital-marketing

Website and Branding

Updated 2026-08-06 · Akontec Synergy Private Limited

Website development

Types: business websites, landing pages, e-commerce, portals and admin dashboards.

Always included: responsive design, SEO-ready structure (headings, meta, schema, sitemap), fast loading, analytics and conversion tracking configured, contact and enquiry capture wired to the client's destination, deploy configuration, and handover.

Process: discovery → sitemap and wireframes → design → content → build → review → launch → 30-day defect window.

Timeline: 3–4 weeks for a standard business site with content supplied; 6–10 weeks for e-commerce or a portal. Content is the usual delay — we say so upfront and offer copywriting as a scoped item rather than waiting.

Ownership: domain, hosting and code belong to the client on full payment. We hand over credentials and documentation.

Branding and identity

Deliverables: logo (primary, secondary, mark), colour system with usage rules, typography system, brand guidelines document, stationery, social templates, brochure and deck templates, packaging where relevant.

Process: discovery and positioning → moodboards and direction → three routes presented → one route refined across two rounds → full asset build → guidelines document → handover with source files.

Rule: we present three distinct directions, not three variations of one. A client who is shown one idea dressed three ways has not been given a choice.

Reference builds

BuildWhat it demonstrates
akontec.comCorporate site with full technical and SEO audit completed
projects.akontec.comPartner portal with banners across 25 projects, billing request workflow, dashboards
Akon Studios8-page film, event, talent and casting site with SEO and deploy config
Omnetra BusinessMulti-page corporate site with leadership section
Vertical dashboardsTravelGo, AstroZen — admin UI built from design mockups

Design system for Akontec's own brand

Black/red editorial identity · Sora (display), Manrope (body), Playfair Display (accent) · crimson #E4262C · premium PDFs rendered via WeasyPrint. Platform products use the navy/crimson system with Plus Jakarta Sans and JetBrains Mono.

Full rules: 20_Marketing/01_Brand_Guidelines.md.

What is never included in a website price

Stock photography and font licences requiring commercial purchase · photography and videography shoots · content writing unless quoted · hosting and domain fees · third-party plugin or SaaS subscriptions · ongoing maintenance (an AMC covers that).

More in digital-marketing

Run a BPO or call centre?

Registration is free. Browse every live project with its scope, seats and payout, then apply to the ones that fit.

Register free See live projects