Digital Marketing — Service Overview (a.digital)

Reference: akontec.com/a.digital · Pricing: 09_Pricing/02_Rate_Card_Digital_Marketing.md

Positioning

Akontec's marketing arm sits next to operations teams that can call, qualify and support the leads it generates. That is the whole differentiator. Most agencies hand over a lead and the relationship ends; we can put a calling desk behind the campaign so leads are contacted within minutes.

Services

SEO · Paid advertising · Social media management · Content and copywriting · Website design and development · Branding and identity · Lead generation campaigns · Email and WhatsApp marketing.

Who we work with

Local and multi-location businesses, franchise brands, D2C and e-commerce, healthcare and clinics, real estate, education, professional services, and Akontec's own portfolio brands (Grilzo, Akon Studios).

How an engagement runs

First 15 days: kickoff, access audit, baseline capture, tracking setup, quick-wins pass, 90-day plan. Monthly cycle: report by the 7th → plan by the 5th → production → publishing and optimisation → analysis → repeat. Governance: a named Account Executive, a monthly review call, and a report structured as what we said, what we did, what the numbers say, what changes.

Account ownership — a firm rule

Ad accounts, analytics, domains, social profiles and content remain in the client's ownership, with Akontec granted access. We do not hold client accounts. If a client leaves, access transfers back the same week without friction. Agencies that hold accounts hostage are the reason clients distrust the category.

What we measure

Only metrics that map to a business outcome the client named at kickoff. Impressions and follower counts are context, not results. The primary metric is agreed in writing during onboarding — usually qualified enquiries, cost per qualified enquiry, or revenue attributed.

What we never promise

Rankings by a date · guaranteed lead volumes · a cost per lead before we have data · revenue outcomes · "first page in 30 days". See 27_Guardrails/02_Allowed_Promises.md.

Honest timelines