Social Media and Content

Social media management

Included in a retainer: content calendar, static and carousel design, short-form video editing, captions and hashtags, scheduling and publishing, community management (comments and DMs during business hours), monthly analytics.

Platforms: Instagram, Facebook, LinkedIn, YouTube, X. Platform selection follows the audience, not fashion — a B2B manufacturer does not need daily Instagram reels.

Cadence: stated in the package as an exact deliverable count. "Regular posting" is not a deliverable.

Content and copywriting

Blog articles (SEO-briefed, 1000–1500 words) · landing page copy · product descriptions · email sequences · WhatsApp broadcast copy · brochures and case studies · video and voice scripts · social captions.

Content principles

1. Written for a reader, briefed for a search engine. Not the reverse.
2. Specific beats generic. A post about one customer's actual problem outperforms ten "5 tips" posts.
3. AI-assisted, human-owned. We use AI in production; every piece is reviewed, fact-checked and edited by a human before publication. Unreviewed AI content at volume is a liability, not a strategy.
4. Claims need a source. Statistics get cited. Client claims get client confirmation in writing.
5. The brand voice is documented in the brand guidelines and applied consistently — see 20_Marketing/01_Brand_Guidelines.md.

Community management

Response within business hours, escalation of complaints to the client the same day, and a documented list of what we may and may not answer on the client's behalf. We never argue with a critic on a client's account; we acknowledge, take it to DM, and route to the client's team.

Video

Short-form editing from client-supplied footage is included in the higher packages. Shoots — photography and videography — are not included in any retainer and are quoted separately, because they involve crew, location and travel costs.

Approval flow

Calendar shared by the 5th → client approves by the 7th → production → publishing. If approval does not arrive by the 7th, we proceed with the drafted plan and note it in writing. Waiting indefinitely for approval means the client pays for a month with no output.

Reporting

Reach, engagement rate, follower growth, saves and shares, click-throughs to site, and enquiries attributed to social. The first four are context; the last is the result.