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Business Continuity and Disaster Recovery

Updated 2026-08-06 · Akontec Synergy Private Limited

Objective

A client's operation continues when something fails on our side. In a marketplace model, "our side" includes partners — so continuity is designed into how campaigns are placed, not bolted on afterwards.

The primary control: dual-provider placement

Every campaign above 10 seats is placed with at least two qualified providers wherever the campaign design allows, with a 24-hour resumption target if one provider fails. This is the single most effective continuity measure available to us, and it is why the model exists in the form it does. Clients are told about it at proposal stage.

Scenarios and responses

ScenarioResponse
Partner site outage — power, connectivity, premisesVolume shifts to the secondary provider; target resumption 24 hours
Partner business failure or terminationTransition per 18_Vendors/05_Performance_Management_And_Termination.md; data returned or destroyed with certification
Mass attrition or strike at a siteSecondary provider absorbs; hiring surge initiated
Platform or hosting outageFailover per the hosting architecture; status communicated to affected tenants within the incident SLA
Data lossRestore from backup; RPO and RTO per the client's contract
Cyber incident or ransomwareIsolate, contain, restore from clean backup, breach process per 02_Data_Protection_Policy.md
Key person unavailabilityDocumented deputies for every critical role; SOPs mean processes do not live in one person's head
Natural disaster or civil disruption at a locationShift to other network locations; remote working where the campaign's data rules permit
Client-side outageWe report it, hold capacity per contract, and do not silently idle staffed seats without telling them

Recovery objectives

Stated per client in their contract. Where none is stated, internal defaults apply:

ServiceRTORPO
Hosted platforms[[RTO_PLATFORM]][[RPO_PLATFORM]]
Campaign operations (dual-placed)24 hoursNot applicable
Internal systems[[RTO_INTERNAL]][[RPO_INTERNAL]]

Backups

Automated, encrypted, stored separately from production, with restoration tested on a stated cycle. An untested backup has not been proven to exist.

Communication during an incident

StepWhoTiming
Internal notificationDelivery Manager → Function Head → DirectorImmediately
Client notificationAccount ManagerWithin the incident SLA — before the client notices, wherever possible
Status updatesAccount ManagerAt the P1 cadence, whether or not there is progress
Resolution confirmationAccount ManagerOn restoration
Written incident reportFunction HeadWithin 5 business days

We tell the client before they find out. A client who discovers an outage from their own customers has lost more confidence than the outage itself cost.

Testing

Continuity arrangements are tested on a stated cycle — a failover exercise, a backup restoration, and a tabletop walkthrough of a partner-failure scenario. Test results and remediation actions are recorded. An untested plan is a document, not a capability.

Review

Reviewed annually and after every material incident.

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